National Center for Tourism Human Resources Development
"Takamul", which is the training arm of SCTH, recently trained over
400 persons from the participants of the 11th session of Souk Okaz, which was
wrapped up few days ago in the Taif municipality.
The training program was carried out in response to
the directives of His Royal Highness Prince Sultan bin Salman bin Abdul Aziz,
President of SCTH who had ordered Takamul to pay attention to human capital and
to train workers functioning in Souk Okaz of all government and private
entities and volunteers to do their work professionally.
A training plan for this project was developed by
Takamul in cooperation with the Souk Okaz administration and the SCTH branch in
Taif municipality to sharpen the workers' skills. Five training workshops were conducted for all workers on
several themes, including the role of government integration and its economic
impact on the region, as well as volunteerism and its impact on the development
of the Kingdom and, finally, the development and enhancement of customer handling
and crowd management skills.
More than 400 citizens who participated in the
management, organization and operation of the Souk Okaz managed to pass those
courses before participating in the market actively and positively. They
received intensive training with specialized training packages designed by
training and management experts who collected the training needs from the
general plan of the programs and events of Souk Okaz. In addition, having received information and knowledge about
the importance of cooperation between the government and private sector and its
impact on the local economy of the region, a strategic planning was developed
to impact on the output quality leading to its success.
Takamul’s action was based on the desire of over
(217) of citizens (male and female) to qualify them for volunteer work at Souk
Okaz. It conducted workshops to
sensitize them to the ways and means of cooperation between volunteers and
regulators of Souk Okaz, impact of promoting loyalty on the development of
volunteerism and ways to identify patterns and models of volunteerism in
organizing events, identifying distinctive concepts and methods and positive
behavior towards clients and superiors.
Alongside, right ways for effective communication skills, the principles
of customer handling skills and VIPs, the protocol in organizing events, role
of government departments in the development and raising awareness of the
beneficiaries of their services, the role of the non-profit and voluntary
sector in contributing to government and private sector assistance and its
impact on community awareness.
In addition, two workshops were organized to develop
and enhance the skills of (120) executives from military and Civil authorities
involved in the organization of Souk Okaz in dealing with customers and
organizing crowds. The training included the principles and concepts of
marketing, methods and steps for managing events, introduction to the
principles of crowd management, skills of supervision of joint teams, communication
skills with tourists, customers, reviewers, visitors, and public. Also, skills of dealing with emergency
security situations in the management of events, identification and
understanding of the roles and responsibilities of the organizers to manage the
events, and the skills of dealing with work pressure in the cooperating teams.
Takamul training courses and workshops fall under
the efforts of SCTH towards the importance of empowering citizens with the
skills required to work in organizing and managing events and conferences, as
well as, developing their capacities. – SCTA